Maria Callisto

Branding
The Story

A crafted brand for hand crafted lingerie

Maria Callisto was an entrepreneur and talented maker in need of a brand refresh. The new branding was crafted and softly routed in its origins but with a fresh, modern twist that is all important as she plans to scale her business.

Bespoke Lingerie Rebrand

I refined and created a more elegant shape for the logomark that routes back to its origin, yet really lends itself to creating patterns and shapes that are scaleable for use on packaging, product labels, material prints and even website backgrounds.

The palette is derived from the vision of the company; inspiring people to wear their underwear day and night for just themselves, and the mission to promote self love in every body. The primary palette is created on colours that take customers from dawn ’til dusk.

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