2019 – 2020
Delivering new content specific app experience to our users, through an immersive full page takeover of relevant experiences, tickets and offers that change depending on the time of day, what content we know our user’s love and what’s new in the app. It’s a quick and accessible place to explore when landing in app, serving relevant content with ease, with a simple click through customer journey to redeem an offer, purchase a ticket or read an article.
In order to offer a superior and primed experience to our users we wanted to learn about them in the best possible way – directly from them. By offering an option for us to ‘get to know you’ we opened a new dialogue with our users with the hope to deliver to them an effortless in-app discovery experience by serving content related to preference capture results. Designed in a bitesize and visually prominent way with easily touchable disks, it offers 3 simple and relevant questions to O2 Priority and our customers.