Spotify

Core X Foreground Experience
The Story

Spotify – Foreground Experience

I worked on leading the design of Spotify’s new foreground experience – a vertical video feed that allows users to quickly evaluate the best snippets of new tracks, to aid discovery. Discovery is linked to lifetime value and this was a key shift for the business in the new evolution of the product and the future vision.

Key objectives
Considerations
Sketches
Screenshot 2023-04-28 at 15.59.16
screenmockups